MARKETING CAMPAIGN

Ensure your business success

A dedicated international and regional marketing campaign using the key industry publications, street signage, targeted visitor mail outs, newsletters, website and press - conferences to advertise the event. MACTECH 2008 will be promoted to trade visitors from Egypt, Algeria, Libya, Morocco, Tunisia, Bahrain, Cyprus, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates, Sudan and Yemen though a network of agents in Europe and Fareast using the following means:

• Presentations about the fair to representatives of state bodies, chambers of commerce and professional associations.
• Regional and international hosted buyer and delegate program.
• Our foreign representatives abroad will inform trade partners about MACTECH 2008.
• Editorials and advertisements allover the MENA region and Egypt's key newspapers and trade magazines.
• Show newsletters mailed directly to potential visitors and delegates.
• Direct mailing of 20.000 trade visitor invitations to potential visitors from the MENA region.
• 5.000 VIP invitations hand delivered to leading businessmen and VIP's in Egypt.
• Personal visits to key customers and industrial centers.
• Editorials and advertisements in international trade magazines.
• MACTECH 2008 website and buyer guide.
• Posters and bill board advertising in Cairo Main Streets up the event.
• Pre-show press conferences.
• Complimentary tickets to potential buyers.
• Pre and post show coverage in the official trade journals for MACTECH 2008